Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Marketing
Authors: Michael Thompson (EDHEC - Business School); Jukka Nihtila (EDHEC - Business School)
Published in: 1998
Length: 19 pages
Data source: Field research

Abstract

The issue of the FRIENDS case study is one of commercialising an information services product. The FRIENDS-system (Farming & Rural Information Expertise and News Dissemination Services) is a result of a project carried out under the funding of the European Community ESPRIT research program. For 8 months since August 1997, the project has been operational and had offered free access to the Greek Agricultural community. The funding for the project will end by March 1998 and plans have been made to continue the project by commercialising the system. The FRIENDS project was set up by a consortium of the following organisations: THESEUS Institute, The Union of Young Farmers (UYF), Crossover, The American Farm School (AFS) and OTE (Hellenic Telecommunications Organisation). The objective of the project was to develop an ''information and expertise'' system for remote agricultural communities in Greece. FRIENDS acts as the information channeler. The system aggregates, filters, packages and disseminates the information to the farmers and other consumers of agricultural information. The end product of the FRIENDS project are sets of information services offered to the agriculture sector. The services provide text and graphic-based agricultural information ranging from weather forecasts, current regional and local events and seminars, EU and national legislation, and information about equipment, import/export companies, to on-line communications with agricultural experts. There are also transaction-based services which allow farmers to order agricultural books and articles as well as post on-line offers and requests for agricultural products.
Location:
Size:
< 10 employees
Other setting(s):
1997

About

Abstract

The issue of the FRIENDS case study is one of commercialising an information services product. The FRIENDS-system (Farming & Rural Information Expertise and News Dissemination Services) is a result of a project carried out under the funding of the European Community ESPRIT research program. For 8 months since August 1997, the project has been operational and had offered free access to the Greek Agricultural community. The funding for the project will end by March 1998 and plans have been made to continue the project by commercialising the system. The FRIENDS project was set up by a consortium of the following organisations: THESEUS Institute, The Union of Young Farmers (UYF), Crossover, The American Farm School (AFS) and OTE (Hellenic Telecommunications Organisation). The objective of the project was to develop an ''information and expertise'' system for remote agricultural communities in Greece. FRIENDS acts as the information channeler. The system aggregates, filters, packages and disseminates the information to the farmers and other consumers of agricultural information. The end product of the FRIENDS project are sets of information services offered to the agriculture sector. The services provide text and graphic-based agricultural information ranging from weather forecasts, current regional and local events and seminars, EU and national legislation, and information about equipment, import/export companies, to on-line communications with agricultural experts. There are also transaction-based services which allow farmers to order agricultural books and articles as well as post on-line offers and requests for agricultural products.

Settings

Location:
Size:
< 10 employees
Other setting(s):
1997

Related