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Case
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Reference no. 598-043-1
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998

Abstract

The Kyrgyz Shampany Joint Stock Company had a monopoly in the Kyrgyz Republic, producing an annual average of 2.5 million bottles of sparkling wine, and its trade network of twenty company stores served as a distribution channel. Production costs, however, were increasing as Kyrgyz vineyards were deteriorating and 95% of the company''s needs were imported (mostly from Cyprus, Greece and Moldova). In the event that the new Kyrgyz currency might become increasingly difficult to convert, one strategy under consideration was to export, possibly to the neighbouring Republic of Kazakhstan. Other potential markets included Albania, Cuba, the former Yugoslav, Republic of Macedonia, Laos, Russia and Vietnam. This case is an exercise in comparing alternatives and decision making.
Location:
Industry:
Size:
Medium
Other setting(s):
1996

About

Abstract

The Kyrgyz Shampany Joint Stock Company had a monopoly in the Kyrgyz Republic, producing an annual average of 2.5 million bottles of sparkling wine, and its trade network of twenty company stores served as a distribution channel. Production costs, however, were increasing as Kyrgyz vineyards were deteriorating and 95% of the company''s needs were imported (mostly from Cyprus, Greece and Moldova). In the event that the new Kyrgyz currency might become increasingly difficult to convert, one strategy under consideration was to export, possibly to the neighbouring Republic of Kazakhstan. Other potential markets included Albania, Cuba, the former Yugoslav, Republic of Macedonia, Laos, Russia and Vietnam. This case is an exercise in comparing alternatives and decision making.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1996

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