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Abstract
Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.
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Abstract
Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.