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Case
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Reference no. 598-046-1
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998

Abstract

Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.
Location:
Industry:
Size:
Medium
Other setting(s):
Late 20th century

About

Abstract

Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
Late 20th century

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