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Case
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Reference no. 598-046-1
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 11 pages
Data source: Published sources
Topics: Infrastructure; Labour force; Pricing; Target markets; Beverage market; Positioning; Management control; Prestige; Globalisation; Adaptation
Share a link: https://casecent.re/p/21275
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Abstract

Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.
Location:
Nepal
Industry:
Beverage
Size:
Medium
Other setting(s):
Late 20th century
Teaching note
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Reference no. 598-046-8
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Originally published in: 1998
Version: 1999
Length: 4 pages
View full details

About

Abstract

Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.

Settings

Location:
Nepal
Industry:
Beverage
Size:
Medium
Other setting(s):
Late 20th century

Related

Teaching note
-
Reference no. 598-046-8
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Originally published in: 1998
Version: 1999
Length: 4 pages
View full details