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Case
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Reference no. 598-048-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1998
Length: 9 pages
Data source: Published sources
Topics: Marketing; Environment; External factors; Culture
Share a link: https://casecent.re/p/21277
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Abstract

As foreign competitors enter the previously protected consumer market of the PRC, Chinese firms are trying to maintain their market share. This case is about Turpan''s Chief Foodstuffs and Drinking Factory in Xinjiang.
Location:
Xinjiang
Industry:
Food and beverage
Size:
Medium
Other setting(s):
Late 1990s
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About

Abstract

As foreign competitors enter the previously protected consumer market of the PRC, Chinese firms are trying to maintain their market share. This case is about Turpan''s Chief Foodstuffs and Drinking Factory in Xinjiang.

Settings

Location:
Xinjiang
Industry:
Food and beverage
Size:
Medium
Other setting(s):
Late 1990s

Related

Sorry, this product has no related items.