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Case
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Reference no. 598-049-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1998
Length: 6 pages
Data source: Published sources
Topics: Advertising; Marketing; Standardisation; Globalisation
Share a link: https://casecent.re/p/21278
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Abstract

A large multinational is faced with the need to adapt to local markets. A variety of discussions stem from this popular case, tested on thousands of students with great success.
Location:
Global
Industry:
Chocolate
Size:
Large
Other setting(s):
1992
Sorry, this product has no related items.

About

Abstract

A large multinational is faced with the need to adapt to local markets. A variety of discussions stem from this popular case, tested on thousands of students with great success.

Settings

Location:
Global
Industry:
Chocolate
Size:
Large
Other setting(s):
1992

Related

Sorry, this product has no related items.