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Case
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Reference no. 598-049-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1998
Length: 6 pages
Data source: Published sources

Abstract

A large multinational is faced with the need to adapt to local markets. A variety of discussions stem from this popular case, tested on thousands of students with great success.
Location:
Industry:
Size:
Large
Other setting(s):
1992

About

Abstract

A large multinational is faced with the need to adapt to local markets. A variety of discussions stem from this popular case, tested on thousands of students with great success.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1992

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