Subject category:
Strategy and General Management
Published in:
1996
Length: 39 minutes
Data source: Field research
Notes: File size 3.74GB. Click for more information.
Abstract
This supporting video is to accompany the case 'Direct Line Insurance plc' (396-059-1). The abstract of the case is as follows: This is an especially rich case for teaching how an industry was transformed via the use of information technology; the reversal of conventional industry methods; the development of the ultimate flat/horizontal organisation; the creation of strategic advantage with IT; the management of super growth; and leadership style and management from the top. The video shows the operations of the company and an extensive interview with the CEO.
Location:
Industry:
Size:
Small to large
Other setting(s):
1988-1992
About
Abstract
This supporting video is to accompany the case 'Direct Line Insurance plc' (396-059-1). The abstract of the case is as follows: This is an especially rich case for teaching how an industry was transformed via the use of information technology; the reversal of conventional industry methods; the development of the ultimate flat/horizontal organisation; the creation of strategic advantage with IT; the management of super growth; and leadership style and management from the top. The video shows the operations of the company and an extensive interview with the CEO.
Settings
Location:
Industry:
Size:
Small to large
Other setting(s):
1988-1992
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