Subject category:
Strategy and General Management
Published by:
Babson College
Length: 9 pages
Data source: Published sources
Share a link:
https://casecent.re/p/21284
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is the fourth of a four-case series (396-061-1 to 396-064-1). The series chronicles the history of Compaq from inception in 1984 to mid 1996. Compaq''s history is fascinating in many respects: (1) it achieved Fortune-500 status in record time; (2) it beat IBM at IBM''s own game in the PC business; and (3) while it got into difficulties during the early 1990s, it succeeded in turning around extremely rapidly and propelling itself to the number one market share position two years ahead of announced goals. The (D) case covers the 1995 to mid-1996 period and details Compaq''s new strategy of becoming a broadly-based computer and networking company.
About
Abstract
This is the fourth of a four-case series (396-061-1 to 396-064-1). The series chronicles the history of Compaq from inception in 1984 to mid 1996. Compaq''s history is fascinating in many respects: (1) it achieved Fortune-500 status in record time; (2) it beat IBM at IBM''s own game in the PC business; and (3) while it got into difficulties during the early 1990s, it succeeded in turning around extremely rapidly and propelling itself to the number one market share position two years ahead of announced goals. The (D) case covers the 1995 to mid-1996 period and details Compaq''s new strategy of becoming a broadly-based computer and networking company.