Subject category:
Strategy and General Management
Published in:
1995
Length: 11 pages
Data source: Published sources
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Abstract
The material covers the period during which there was intense speculation about the future of Rover. The main objective of this case is to extend the life of David Faulkner''s excellent case on the Rover / Honda alliance (see G Johnson and K Scholes ''Exploring Corporate Strategy'', 3rd Edition, Prentice Hall 1993). It also allows discussion of BMW''s relatively precarious position by 1993. Teaching objectives include strategic options-evaluation and selection, stakeholder issues and the future of collaboration as a competitive strategy.
Subject category:
Strategy and General Management
Published in:
1995
Length: 6 pages
Data source: Published sources
About
Abstract
The material covers the period during which there was intense speculation about the future of Rover. The main objective of this case is to extend the life of David Faulkner''s excellent case on the Rover / Honda alliance (see G Johnson and K Scholes ''Exploring Corporate Strategy'', 3rd Edition, Prentice Hall 1993). It also allows discussion of BMW''s relatively precarious position by 1993. Teaching objectives include strategic options-evaluation and selection, stakeholder issues and the future of collaboration as a competitive strategy.
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Subject category:
Strategy and General Management
Published in:
1995
Length: 6 pages
Data source: Published sources