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Case
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Reference no. 395-112-1
Authors: Robert M Johnson
Published by: London Business School
Published in: 1995
Length: 13 pages
Data source: Field research

Abstract

Second of a two case series (395-111-1 and 395-112-1). In the middle of expansion finance negotiations with a venture capitalist a crisis hits the company with the loss of a major contract. The company survives, but at the cost of selling the rights to one of its new own-brand products. The venture capitalist is now proposing a new deal including a trade investor. The terms have deteriorated, but does the company have any alternative?
Location:
Industry:
Other setting(s):
1991-1992

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Abstract

Second of a two case series (395-111-1 and 395-112-1). In the middle of expansion finance negotiations with a venture capitalist a crisis hits the company with the loss of a major contract. The company survives, but at the cost of selling the rights to one of its new own-brand products. The venture capitalist is now proposing a new deal including a trade investor. The terms have deteriorated, but does the company have any alternative?

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Location:
Industry:
Other setting(s):
1991-1992

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