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Case
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Reference no. 395-113-1
Authors: Charles Baden-Fuller (Bayes Business School); Roland Calori (Early makers group); Brian Hunt (Bayes Business School)
Published in: 1995
Length: 33 pages
Data source: Field research

Abstract

The Novotel case study describes the Retours vers le Future (Back to the Future) change programme.This initiative is both radical and innovative and has changed structure, systems and processes. The programme is changing work behaviours and thereby changing the ways in which NOVOTEL units are run and the way in which NOVOTEL competes. The teaching notes focus students'' attention on a number of features. These include the timeliness, speed and scope of the change initiative; the radical and innovative nature of management''s response to the threat; the top-down programme which allowed bottom-up consultative processes; the fact that changes were made simultaneously in 200 hotels throughout Europe.
Location:
Industry:
Size:
250 hotels approximately
Other setting(s):
1991-1994

About

Abstract

The Novotel case study describes the Retours vers le Future (Back to the Future) change programme.This initiative is both radical and innovative and has changed structure, systems and processes. The programme is changing work behaviours and thereby changing the ways in which NOVOTEL units are run and the way in which NOVOTEL competes. The teaching notes focus students'' attention on a number of features. These include the timeliness, speed and scope of the change initiative; the radical and innovative nature of management''s response to the threat; the top-down programme which allowed bottom-up consultative processes; the fact that changes were made simultaneously in 200 hotels throughout Europe.

Settings

Location:
Industry:
Size:
250 hotels approximately
Other setting(s):
1991-1994

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