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The Novotel case study describes the Retours vers le Future (Back to the Future) change programme.This initiative is both radical and innovative and has changed structure, systems and processes. The programme is changing work behaviours and thereby changing the ways in which NOVOTEL units are run and the way in which NOVOTEL competes. The teaching notes focus students'' attention on a number of features. These include the timeliness, speed and scope of the change initiative; the radical and innovative nature of management''s response to the threat; the top-down programme which allowed bottom-up consultative processes; the fact that changes were made simultaneously in 200 hotels throughout Europe.