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Abstract

This note accompanies the case ''The Irish Horse'' (393-145-1), and examines the historical affinity with horses over millennia. Ireland has many distinctive features (vide Michael Porter''s theses on the Competitive Advantage of Nations) that favour horse production, including a long tradition of horse breeding. However, the problem of marketing the Irish horse as an internationally branded ''product'' remains particularly in the non-thoroughbred sector. In conjunction with ''The Irish Horse'', this note is intended to challenge students to develop Porterian style analyses and business plans for an important natural resource component of the world economy.
Location:
Other setting(s):
3000BC-1993AD

About

Abstract

This note accompanies the case ''The Irish Horse'' (393-145-1), and examines the historical affinity with horses over millennia. Ireland has many distinctive features (vide Michael Porter''s theses on the Competitive Advantage of Nations) that favour horse production, including a long tradition of horse breeding. However, the problem of marketing the Irish horse as an internationally branded ''product'' remains particularly in the non-thoroughbred sector. In conjunction with ''The Irish Horse'', this note is intended to challenge students to develop Porterian style analyses and business plans for an important natural resource component of the world economy.

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Location:
Other setting(s):
3000BC-1993AD

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