Subject category:
Strategy and General Management
Published in:
1993
Length: 30 pages
Data source: Field research
Topics:
New product development; International, global marketing; International business, multinational strategy; Product design; Production management; Product line management; Environmental management, ecology; Marketing research; Human resource management (HRM); Corporate communications, teleconferencing
Share a link:
https://casecent.re/p/21305
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Commencing with an idea in 1985 and progressing through the ''new product development'' process, formalised by establishing a new venture team in 1986, Ford corporation planned a mid-sized mainstream car to satisfy the European and North American markets. It tells how this ambitious plan for a ''global car'' progressed to become a wide product line launched in Europe in March 1993 and planned for the US in 1994. It includes details of how the ''Mondeo'' was designed and developed, giving insights into key personalities and the complex networking system needed to co-ordinate expertise across the Atlantic. Uniquely, it enables the reader to analyse the full gamut of expertise at play, while appreciating how the project introduced new integratory/communication processes within Ford, globally! This case is based on ''Mondeo - The Story of the Global Car'', by kind permission of the publishers, WP&PC Luxembourg, and of Ford.
Subject category:
Strategy and General Management
Published in:
1993
Length: 6 pages
Data source: Field research
About
Abstract
Commencing with an idea in 1985 and progressing through the ''new product development'' process, formalised by establishing a new venture team in 1986, Ford corporation planned a mid-sized mainstream car to satisfy the European and North American markets. It tells how this ambitious plan for a ''global car'' progressed to become a wide product line launched in Europe in March 1993 and planned for the US in 1994. It includes details of how the ''Mondeo'' was designed and developed, giving insights into key personalities and the complex networking system needed to co-ordinate expertise across the Atlantic. Uniquely, it enables the reader to analyse the full gamut of expertise at play, while appreciating how the project introduced new integratory/communication processes within Ford, globally! This case is based on ''Mondeo - The Story of the Global Car'', by kind permission of the publishers, WP&PC Luxembourg, and of Ford.
Settings
Related
Subject category:
Strategy and General Management
Published in:
1993
Length: 6 pages
Data source: Field research