Subject category:
Entrepreneurship
Published by:
London Business School
Version: 04.2004
Length: 15 pages
Data source: Field research
Abstract
The Big Issue is a for-profit social enterprise with the mandate to 'help the homeless help themselves'. It seeks to build understanding of the concept of social value creation and social return on investment. The case also highlights the importance of a clear strategic mission and customer focus for social enterprises.
Time period
The events covered by this case took place in 2001.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
London
Featured company
The Big Issue
Industry:
Publishing
Featured protagonists
- Jeff Mitchell (male)
- John Bird (male), Chairman
Subject category:
Entrepreneurship
Published by:
London Business School
Length: 10 pages
About
Abstract
The Big Issue is a for-profit social enterprise with the mandate to 'help the homeless help themselves'. It seeks to build understanding of the concept of social value creation and social return on investment. The case also highlights the importance of a clear strategic mission and customer focus for social enterprises.
Settings
Time period
The events covered by this case took place in 2001.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
London
Featured company
The Big Issue
Industry:
Publishing
Featured protagonists
- Jeff Mitchell (male)
- John Bird (male), Chairman
Related
Subject category:
Entrepreneurship
Published by:
London Business School
Length: 10 pages