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Prize winner
Case
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Reference no. 803-065-1
Subject category: Entrepreneurship
Published by: London Business School
Originally published in: 2003
Version: 04.2004
Length: 15 pages
Data source: Field research

Abstract

The Big Issue is a for-profit social enterprise with the mandate to 'help the homeless help themselves'. It seeks to build understanding of the concept of social value creation and social return on investment. The case also highlights the importance of a clear strategic mission and customer focus for social enterprises.

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
Europe
Country:
United Kingdom
Location:
London

Featured company

The Big Issue
Industry:
Publishing

Featured protagonists

  • Jeff Mitchell (male)
  • John Bird (male), Chairman

About

Abstract

The Big Issue is a for-profit social enterprise with the mandate to 'help the homeless help themselves'. It seeks to build understanding of the concept of social value creation and social return on investment. The case also highlights the importance of a clear strategic mission and customer focus for social enterprises.

Settings

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
Europe
Country:
United Kingdom
Location:
London

Featured company

The Big Issue
Industry:
Publishing

Featured protagonists

  • Jeff Mitchell (male)
  • John Bird (male), Chairman

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