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Case
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Reference no. 903-001-1
Published by: Vlerick Business School
Published in: 2003

Abstract

Eric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet''s disintermediation threat; (2) large customers upcoming demand for electronic procurement system integration; and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.
Location:
Industry:
Other setting(s):
2001

About

Abstract

Eric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet''s disintermediation threat; (2) large customers upcoming demand for electronic procurement system integration; and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.

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Location:
Industry:
Other setting(s):
2001

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