Venturing into e-Commerce in the MRO Market

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Case

Reference no. 903-001-1

Subject category: Knowledge, Information and Communication Systems Management

Authors: Eric Croon (Vlerick Business School); Steve Muylle (Vlerick Business School)

Published by: Vlerick Business School

Published in: 2003

Length: 17 pages

Data source: Field research

Topics: Electronic commerce strategy; e-Procurement; Digital marketplaces; MRO; Indirect procurement costs; Baudoin Group

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Abstract

Eric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet''s disintermediation threat; (2) large customers upcoming demand for electronic procurement system integration; and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.

Location:

Belgium

Industry:

MRO supplier

Other setting(s):

2001