Subject category:
Economics, Politics and Business Environment
Published in:
2002
Length: 8 pages
Data source: Published sources
Topics:
Oligopoly; Incumbent; Entrant; Turbulence; Dominance; Foreign; Strategy; Industry; Organisation; Competition; Complacence; Reaction; Cournot; Bertrand; Newspaper
Abstract
The Modern Times Group (MTG), part of the Kinnevik Group, launched the morning Metro, a free newspaper, in 1995. While the idea of giving away free newspapers was not a new one, the idea of using an urban transit system for distribution was. And what an idea it was - to publish a free newspaper carrying only ''headline'' local, regional and international news in a standardised accessible format that commuters could read during a typical journey of about twenty minutes. The case focuses on the strategies incorporated by MTG to expand the company and the turbulence faced in coping with competitive rivalry.
About
Abstract
The Modern Times Group (MTG), part of the Kinnevik Group, launched the morning Metro, a free newspaper, in 1995. While the idea of giving away free newspapers was not a new one, the idea of using an urban transit system for distribution was. And what an idea it was - to publish a free newspaper carrying only ''headline'' local, regional and international news in a standardised accessible format that commuters could read during a typical journey of about twenty minutes. The case focuses on the strategies incorporated by MTG to expand the company and the turbulence faced in coping with competitive rivalry.