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Authors: Heather Hazard (CBS Executive); Claudia Loebbecke (University of Cologne)
Published in: 2002

Abstract

German newspaper publishers had long enjoyed a stable and staid oligopolistic coexistence. Germany was one of the five largest newspaper markets in the world - it had consistently been Europe''s largest market for the circulation of dailies and for advertising revenue. A warning of unprecedented turbulence came, however, with new foreign entrants and tough competition in the German domestic market, forcing German newspaper publishers to re-invigorate their editorial and design in this now turbulent sector. The case looks at the development of the German newspaper market and the impact of intensifying competition, ''new media'' and the Internet have made on the industry.
Location:
Industry:
Other setting(s):
2000-2003

About

Abstract

German newspaper publishers had long enjoyed a stable and staid oligopolistic coexistence. Germany was one of the five largest newspaper markets in the world - it had consistently been Europe''s largest market for the circulation of dailies and for advertising revenue. A warning of unprecedented turbulence came, however, with new foreign entrants and tough competition in the German domestic market, forcing German newspaper publishers to re-invigorate their editorial and design in this now turbulent sector. The case looks at the development of the German newspaper market and the impact of intensifying competition, ''new media'' and the Internet have made on the industry.

Settings

Location:
Industry:
Other setting(s):
2000-2003

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