Subject category:
Economics, Politics and Business Environment
Published by:
IBS Center for Management Research
Length: 13 pages
Data source: Published sources
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Abstract
The case examines Alacrity Housing''s history and how it grew to become the first listed corporation in the Indian construction industry. The company started operations as a consultancy and later entered the housing construction industry. Alacrity behaved in a strictly ethical manner and valued ethical practices over profits. As the Indian construction industry was highly corrupted with bribery for licenses and permissions, cost and time overruns, black money transactions etc, Alacrity had gained the reputation as the most ethical builder in a short time. However, in the early stages, the corporation faced many problems because of its strict adherence to the ethical principles and policies and often the projects were delayed. In some cases, Alacrity''s customers had helped the corporation to overcome the problems. It aimed at proving that ethics and economics are not mutually exclusive. At the end of the discussion students will be able to: (1) decide whether ethics and economics are mutually exclusive or mutually supportive; (2) examine whether adherence to ethics is a viable proposition in an industry vitiated by corrupt practices; (3) explore how far good ethics is a good business proposition, assuring survival, profitability and growth; (4) identify the factors that help a company to balance economic and social performance; and (5) examine the implications and consequences of ethical policies and practices followed by business organisations on the moral standards of society. The case is intended for MBA/PGDBM level students as part of the economics, politics and business environment curriculum.
Subject category:
Economics, Politics and Business Environment
Published by:
IBS Center for Management Research
Length: 5 pages
About
Abstract
The case examines Alacrity Housing''s history and how it grew to become the first listed corporation in the Indian construction industry. The company started operations as a consultancy and later entered the housing construction industry. Alacrity behaved in a strictly ethical manner and valued ethical practices over profits. As the Indian construction industry was highly corrupted with bribery for licenses and permissions, cost and time overruns, black money transactions etc, Alacrity had gained the reputation as the most ethical builder in a short time. However, in the early stages, the corporation faced many problems because of its strict adherence to the ethical principles and policies and often the projects were delayed. In some cases, Alacrity''s customers had helped the corporation to overcome the problems. It aimed at proving that ethics and economics are not mutually exclusive. At the end of the discussion students will be able to: (1) decide whether ethics and economics are mutually exclusive or mutually supportive; (2) examine whether adherence to ethics is a viable proposition in an industry vitiated by corrupt practices; (3) explore how far good ethics is a good business proposition, assuring survival, profitability and growth; (4) identify the factors that help a company to balance economic and social performance; and (5) examine the implications and consequences of ethical policies and practices followed by business organisations on the moral standards of society. The case is intended for MBA/PGDBM level students as part of the economics, politics and business environment curriculum.
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Subject category:
Economics, Politics and Business Environment
Published by:
IBS Center for Management Research
Length: 5 pages