Product details

This case examines the success of leading television software content provider Balaji Telefilms. Balaji was responsible for bringing about major changes in the Indian television segment. The case explores the factors that led to this success and examines the strategic vision of Ekta Kapoor, the creative genius guarding behind the company. The case not only helps students understand how Balaji was able to become a multi-programme, multi-channel success, it also aims to give them insight into the functioning of a television content provider. The story of Balaji Telefilms is intended to show how a company can use its knowledge of the target audience for building strategic competitive advantages. The case is intended for MBA/PGDBM level students for the business strategy curriculum.