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This case gives an overview of Domino''s over-ambitious expansion plan. It discusses in detail, how Domino''s, under Pavan Bhatia, expanded quickly to make Domino''s the biggest fast food chain in India. The case focuses on what went wrong with the expansion plan. It throws light on the new strategy of the co-chairman, Hari Bhartia, after the exit of Pavan Bhatia. The case also reflects the failure of governance in Domino''s and how co-chairman, Hari Bhartia, allowed the CEO to pursue the expansion plan despite warnings from within. The case is intended for MBA/PGDBM level students as a part of the business strategy curriculum. From the case, the students are expected to understand and analyse the various problems associated with the expansion plan and the business model of Domino''s. Students are also expected to analyse Domino''s strategy for future growth.