Product details

ARM is a company designing microchips for use in mobile phones and many other applications such as engine management and airbag control in cars, and in games consoles. The case describes the development of the joint venture company set up in 1990 by Apple, Acorn and VSLI Technology which became a public company in 1998. The case has been written to support discussion about two major issues. The first is strategy in general and ARM''s quest to set the global standard for low cost, high performance, power efficient embedded microchips. The second is the development of the partnership model whereby ARM collaborates with the chip manufacturers and consumer product makers to determine the way forward with designs. The case also provides a good example of a learning organisation. The case is particularly appropriate to students studying management within a technological perspective.