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The case explores reasons for the poor performance of the Italian automobile company, Fiat, in India. It examines in detail the company''s efforts to make its Uno and Siena cars a success. The case also takes a look at the changes made by the company for ensuring the success of its new car, the Palio, launched in September 2001. The case is so structured as to enable students to understand how certain mistakes on the marketing, product development and the strategic alliance fronts resulted in Fiat''s poor performance over the years in the Indian car market. The students should also understand the rationale behind the measures taken by the company for ensuring the success of the Palio. The case is aimed at MBA/PGDBA students, and is intended to be a part of the business strategy curriculum.