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Case
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Reference no. 302-045-1
Authors: A Mukund
Published by: IBS Center for Management Research
Published in: 2002
Length: 8 pages
Data source: Published sources

Abstract

The case gives a detailed account of the dispute between two of the world''s leading luxury good companies, Gucci and Louis Vuitton Moet Hennessy (LVMH). The case examines how Gucci managed to thwart the takeover efforts of its rival LVMH. The case is so structured as to enable students to understand the tactics Gucci used to avoid being taken over by its rival LVMH. The case explains how the Gucci management used the employee stock option scheme (ESOP) poison pill and the Pinault-Printemps-Redoute (PPR) white knight. They should be able to look at the controversy from Gucci''s as well as LVMH''s point of view. The case is aimed at MBA/PGDBA students as part of the business strategy curriculum.
Location:
Industry:
Size:
Large
Other setting(s):
1999

About

Abstract

The case gives a detailed account of the dispute between two of the world''s leading luxury good companies, Gucci and Louis Vuitton Moet Hennessy (LVMH). The case examines how Gucci managed to thwart the takeover efforts of its rival LVMH. The case is so structured as to enable students to understand the tactics Gucci used to avoid being taken over by its rival LVMH. The case explains how the Gucci management used the employee stock option scheme (ESOP) poison pill and the Pinault-Printemps-Redoute (PPR) white knight. They should be able to look at the controversy from Gucci''s as well as LVMH''s point of view. The case is aimed at MBA/PGDBA students as part of the business strategy curriculum.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1999

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