Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 6 pages
Data source: Published sources
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Abstract
In 2000, the Insurance Regulatory and Development Authority (IRDA) Bill was passed by the Government of India, throwing open the Indian insurance market to foreign players. The domestic life insurance monopoly, Life Insurance Corporation (LIC) had to take various steps to compete with the new players. The case discusses LIC''s moves after the IRDA Act was passed and examines the company''s future prospects. The case gives students an insight into the measures taken by LIC to deal with competition after the insurance sector was opened up to the private players. The case is aimed at the MBA/PGDBA students as part of the business strategy elective curriculum.
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Abstract
In 2000, the Insurance Regulatory and Development Authority (IRDA) Bill was passed by the Government of India, throwing open the Indian insurance market to foreign players. The domestic life insurance monopoly, Life Insurance Corporation (LIC) had to take various steps to compete with the new players. The case discusses LIC''s moves after the IRDA Act was passed and examines the company''s future prospects. The case gives students an insight into the measures taken by LIC to deal with competition after the insurance sector was opened up to the private players. The case is aimed at the MBA/PGDBA students as part of the business strategy elective curriculum.