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Case
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Reference no. 302-064-1
Published by: London Business School
Published in: 2002
Length: 18 pages
Data source: Published sources

Abstract

Spirent PLC is a world market leader in the telecommunication testing industry. Under the leadership of Nick Brookes, the company formerly known as Bowthorpe underwent a radical shift in strategic direction in the period 1997-2001 as it moved from being a diversified industrial conglomerate to a fast-growing high-technology company. The case is set in January 2002 as Nick Brookes considers the changes of the last year, including a dramatic slowdown in the company''s core telecommunications market.
Location:
Industry:
Size:
Large
Other setting(s):
2001

About

Abstract

Spirent PLC is a world market leader in the telecommunication testing industry. Under the leadership of Nick Brookes, the company formerly known as Bowthorpe underwent a radical shift in strategic direction in the period 1997-2001 as it moved from being a diversified industrial conglomerate to a fast-growing high-technology company. The case is set in January 2002 as Nick Brookes considers the changes of the last year, including a dramatic slowdown in the company''s core telecommunications market.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2001

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