Subject category:
Strategy and General Management
Published by:
London Business School
Length: 18 pages
Data source: Published sources
Share a link:
https://casecent.re/p/21465
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Spirent PLC is a world market leader in the telecommunication testing industry. Under the leadership of Nick Brookes, the company formerly known as Bowthorpe underwent a radical shift in strategic direction in the period 1997-2001 as it moved from being a diversified industrial conglomerate to a fast-growing high-technology company. The case is set in January 2002 as Nick Brookes considers the changes of the last year, including a dramatic slowdown in the company''s core telecommunications market.
About
Abstract
Spirent PLC is a world market leader in the telecommunication testing industry. Under the leadership of Nick Brookes, the company formerly known as Bowthorpe underwent a radical shift in strategic direction in the period 1997-2001 as it moved from being a diversified industrial conglomerate to a fast-growing high-technology company. The case is set in January 2002 as Nick Brookes considers the changes of the last year, including a dramatic slowdown in the company''s core telecommunications market.