Product details

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Compact case
Case
-
Reference no. 302-067-1
Published by: London Business School
Published in: 2002
Length: 5 pages
Data source: Published sources

Abstract

This is the first of a two-case series (302-067-1 and 302-068-1). This case describes the situation facing Kjeld Kirk Kristiansen, CEO of LEGO, in early 1996. It looks at LEGO''s product diversification strategy, and the changes going on in the marketplace for children''s toys. In particular, it highlights the threat LEGO faces from new competitors such as Nintendo and Sony.
Location:
Industry:
Size:
Large
Other setting(s):
1996

About

Abstract

This is the first of a two-case series (302-067-1 and 302-068-1). This case describes the situation facing Kjeld Kirk Kristiansen, CEO of LEGO, in early 1996. It looks at LEGO''s product diversification strategy, and the changes going on in the marketplace for children''s toys. In particular, it highlights the threat LEGO faces from new competitors such as Nintendo and Sony.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1996

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