LEGO (B) - The Case Centre

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Compact case

Case

Reference no. 302-068-1

Subject category: Strategy and General Management

Authors: Julian Birkinshaw (London Business School (LBS)); Laura Birkinshaw (London Business School (LBS))

Published by: London Business School

Published in: 2002

Length: 4 pages

Data source: Published sources

Topics: Strategy; Diversification; Core competence

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Abstract

This is the second of a two-case series (302-067-1 and 302-068-1). This case is set on 1 March 2001 when LEGO announced the worst results in their history, with a loss of 134 million euros. It describes the changes of the last four years at LEGO, and it looks at some of the strategic options facing the management team as they look to the future.

Location:

Denmark

Industry:

Consumer products

Size:

Large

Other setting(s):

2001