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Case
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Reference no. 302-069-1
Authors: Joel West (San Jose State University)
Published in: 2002
Length: 24 pages
Data source: Published sources

Abstract

This is the first of a two-case series (302-069-1 and 302-070-1). This case series is on standards competition in the mobile telephone industry. This part focuses on Qualcomm''s evolving technology strategy, which began with satellite telecommunications, shifted to a single-minded effort to get its 2nd generation (2G) Code Division Multiple Access (CDMA) technology adopted worldwide, in which the company''s income (and valuation) are almost solely tied to a single technology. It describes the company''s vertical integration in support of CDMA, and its subsequent divestiture of divisions that had been used to bootstrap CDMA adoption. It also includes a complete background on the cellular telephone industry and competing cellular technologies.
Location:
Industry:
Size:
Large
Other setting(s):
2000

About

Abstract

This is the first of a two-case series (302-069-1 and 302-070-1). This case series is on standards competition in the mobile telephone industry. This part focuses on Qualcomm''s evolving technology strategy, which began with satellite telecommunications, shifted to a single-minded effort to get its 2nd generation (2G) Code Division Multiple Access (CDMA) technology adopted worldwide, in which the company''s income (and valuation) are almost solely tied to a single technology. It describes the company''s vertical integration in support of CDMA, and its subsequent divestiture of divisions that had been used to bootstrap CDMA adoption. It also includes a complete background on the cellular telephone industry and competing cellular technologies.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2000

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