Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 13 pages
Data source: Published sources
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https://casecent.re/p/21474
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Abstract
The case examines in detail the causes behind the break-up of the joint venture between TVS and Suzuki. The case also attempts to study the rationale behind the break-up from a strategic perspective and throws light on the post break-up prospects of TVS in the Indian two-wheeler industry. The case is intended to initiate the students to think about the problems in the joint venture which led to the break-up between TVS and Suzuki. The case enables the students to understand the dynamics of managing a joint venture and the strategic implications of a ''not-so-good'' relationship between partners. At the end of the case discussion, students should have grasped the following issues: (1) a general understanding of the two-wheeler market in India; (2) the problems faced by the TVS Suzuki joint venture and the factors that led to their break-up; and (3) the post break-up prospects of TVS. The case is aimed at MBA/PGDBA students, and is intended to be a part of the strategy and general management curriculum.
About
Abstract
The case examines in detail the causes behind the break-up of the joint venture between TVS and Suzuki. The case also attempts to study the rationale behind the break-up from a strategic perspective and throws light on the post break-up prospects of TVS in the Indian two-wheeler industry. The case is intended to initiate the students to think about the problems in the joint venture which led to the break-up between TVS and Suzuki. The case enables the students to understand the dynamics of managing a joint venture and the strategic implications of a ''not-so-good'' relationship between partners. At the end of the case discussion, students should have grasped the following issues: (1) a general understanding of the two-wheeler market in India; (2) the problems faced by the TVS Suzuki joint venture and the factors that led to their break-up; and (3) the post break-up prospects of TVS. The case is aimed at MBA/PGDBA students, and is intended to be a part of the strategy and general management curriculum.