Product details

This simulation software is to accompany the case. The abstract of the case is as follows: KAF, a project inside a global OEM, consists of manufacturing and selling a central warning buzzer control integrated into a steering-wheel and driver airbag package. A project team has to prepare a five-year business plan and present it to the company. This case benefits from a very user-friendly simulation modeland focuses on nine key 'economic' decisions. The KAF package illustrates the 'risk analysis' topic, giving students a clear consciousness and a sound assessment of the assumptions and risks they are exposed to when forecasting the future. The teaching methodology is 'learning by doing', complemented by debriefings and conceptual methods. Groups have to present their initial business plan, then three 'telegrams' (highlighting three classical and generally 'forgotten' risks) considerably impact their business plan, obliging them to face the risks, integrate them and give robustness to their now revised business plan. It may be profitably used with students from undergraduates to graduates and executives. **EFMD European Case Writing Competition 2001 Category Winner**