Product details

The case discusses the problems faced by Iridium after the launch of its mobile satellite services. These problems landed the company in deep financial trouble, which led Iridium to file for Chapter 11-bankruptcy protection in the US Bankruptcy Court. The case also talks about Dan Colussy''s turnaround strategies that resurrected the company and made it a success. The case is developed to enable students to: (1) examine the consequences and implications of assumptions associated with launching a new product, service and its impact on the survival and success of such ventures; (2) identify the critical success factors in the mobile satellite services industry; (3) apply SWOT analysis as a means to appreciate its impact on the success of a strategy with respect to a new large project with considerable resource commitment; and (4) understand the strategy adopted to revive a bankrupt company and ensure its survival and possible success. The case is aimed at MBA/PGDBA students and is intended to be a part of the strategy and general management curriculum.