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Case
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Reference no. 302-160-1
Authors: A Mukund; K Subhadra
Published by: IBS Center for Management Research
Published in: 2002

Abstract

The case explores the reasons behind the success of the Indian information technology education major, the National Institute of Information Technology (NIIT). The company''s efforts in building the Indian IT education market and its own brand equity are discussed in detail. The case also takes a look at the strategy adopted by the company for improving its performance during the slowdown in the IT industry. Students are expected to understand: (1) the reasons behind NIITs success and the strategies adopted by the company in building its brand image; (2) the effect of external forces on the company''s performance; (3) the rationale behind the company opting for organisational restructuring; and (4) the various strategies adopted by NIIT to improve its performance during the slowdown in the IT industry. The case is intended for MBA/PGDBM level students as a part of the strategy and general management curriculum.
Location:
Size:
Large
Other setting(s):
1982-2002

About

Abstract

The case explores the reasons behind the success of the Indian information technology education major, the National Institute of Information Technology (NIIT). The company''s efforts in building the Indian IT education market and its own brand equity are discussed in detail. The case also takes a look at the strategy adopted by the company for improving its performance during the slowdown in the IT industry. Students are expected to understand: (1) the reasons behind NIITs success and the strategies adopted by the company in building its brand image; (2) the effect of external forces on the company''s performance; (3) the rationale behind the company opting for organisational restructuring; and (4) the various strategies adopted by NIIT to improve its performance during the slowdown in the IT industry. The case is intended for MBA/PGDBM level students as a part of the strategy and general management curriculum.

Settings

Location:
Size:
Large
Other setting(s):
1982-2002

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