Product details

The case examines the entry of private players in the FM radio market in India in the early 21st century. It discusses in detail the growth and decline of the radio industry in India. The case explores the reasons for the downfall of radio as a medium of communication and entertainment during the 1990s and discusses the future of radio broadcasting in the country in view of the entry of private players into the FM segment of the industry. The case is designed to: (1) introduce the students to the development of the radio industry in India; (2) explore the reasons for the decline in the popularity of radio during the 1990s; (3) determine the reasons for the entry of private players into the radio industry; (4) discuss the various problems faced by the private players in the industry; (5) understand and evaluate the various business strategies followed by the first few FM stations for succeeding in the industry; and (6) examine the future of Indian players in the radio industry in view of impending competition from satellite radio companies. The case is aimed at MBA/PGDBA students and is intended to be a part of the strategy and general management curriculum.