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This is the first of a two-case series (302-175-1 and 302-176-1). In late 1998, Sara Fraser, Director of Singapore-based High-Tech Associates Pte Ltd (High-Tech), was keen on developing new growth avenues for the company. High-Tech Associates, a marketing service consultancy provider, had focused mainly on providing multi-tiered distributional channel management and strategic marketing advice, as well as related tactical marketing activities, such as events, promotions, and corporate communications. Recently, she had been receiving numerous enquires asking about the marketing consultancy''s e-business service line, as interest in the Internet''s transformational potential on the business world gained momentum. Therefore, Fraser had to decide whether or not she should try to persuade her partner, Jenny Smith, that High-Tech should develop an e- business service stream before it was too late. The case provides a platform for illustrating opportunities and challenges arising from the emerging world of e-business, and for applying key marketing concepts and framework in analysing the situation.