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Authors: Tom Gleave; Han Tang
Published by: Asian Business Case Centre
Published in: 2002
Length: 6 pages
Data source: Field research

Abstract

This is the second of a two-case series (302-179-1 and 302-180-1). It is late August 2001 and YC Goh and CP Teh have gathered once again to assess the progress at e2open.com (e2open), the industry sponsored marketplace (ISM) co-founded by their employer, Seagate Technologies International (Seagate). As the Executive Director - Materials Asia and Senior Director - e-Business respectively at Seagate''s regional base in Singapore, Goh and Teh hope that Seagate maintains its competitive advantage in supply chain management (SCM), and are therefore keenly interested in ensuring the success of resistance from the various electronics and high technology industry players it has been targeting. This is largely because the ''Internet revolution'' of the late 1990s has turned into an ''Internet bubble'' and, in the process, has left many investors and potential customers sceptical about the feasibility of many new on-line business models. Despite such scepticism, several positive developments have occurred over the past four months that give both Seagate and e2open reason for optimism. This leaves Goh and Teh with the task of recommending ways in which the ISM can build on this positive momentum and ensure its long-term viability in the market. The case study is ideal for courses in supply chain management and new venture creation based on the Internet.
Location:
Size:
Large
Other setting(s):
2001

About

Abstract

This is the second of a two-case series (302-179-1 and 302-180-1). It is late August 2001 and YC Goh and CP Teh have gathered once again to assess the progress at e2open.com (e2open), the industry sponsored marketplace (ISM) co-founded by their employer, Seagate Technologies International (Seagate). As the Executive Director - Materials Asia and Senior Director - e-Business respectively at Seagate''s regional base in Singapore, Goh and Teh hope that Seagate maintains its competitive advantage in supply chain management (SCM), and are therefore keenly interested in ensuring the success of resistance from the various electronics and high technology industry players it has been targeting. This is largely because the ''Internet revolution'' of the late 1990s has turned into an ''Internet bubble'' and, in the process, has left many investors and potential customers sceptical about the feasibility of many new on-line business models. Despite such scepticism, several positive developments have occurred over the past four months that give both Seagate and e2open reason for optimism. This leaves Goh and Teh with the task of recommending ways in which the ISM can build on this positive momentum and ensure its long-term viability in the market. The case study is ideal for courses in supply chain management and new venture creation based on the Internet.

Settings

Location:
Size:
Large
Other setting(s):
2001

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