Product details

The case provides detailed information on various functional areas of Prudential Financial Inc (Prudential) including marketing, human resources and finance. The case discusses the company''s history since its inception, product segments including US consumer, employee benefits, international, and asset management and the various geographic regions in which the company operates and the revenues derived from these regions. The case also includes information regarding the company''s social responsibility initiatives and corporate governance standards. It covers the future prospects of Prudential and problems faced by the company like market conduct allegations and unethical sales tactics adopted by the company''s sales personnel. It also covers information on the reorganisation of business segments in August 2002. Finally, the case includes a detailed note on the global insurance industry outlook. The case is structured to enable students to: (1) gain an overall understanding of an insurance company; (2) understand the concept of demutualisation; (3) analyse the advantages/disadvantages of demutualisation for an insurance company; (4) discuss the future strategies to be adopted by Prudential in order to sustain the competition in the global insurance industry; and (5) gain a general understanding of the trends in the global insurance industry. The case is aimed at MBA/PGDBA students, and is intended to be a part of the strategy and general management curriculum. The teaching note does not contain an analysis of the case.