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Case
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Reference no. 302-201-1
Subject category: Strategy and General Management
Authors: Claudia Loebbecke (University of Cologne)
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 5-Apr-2016
Length: 7 pages
Data source: Field research
Topics: Strategy; Media; Business model; Commitment business; Retailing; Management; Industry and business analysis; Customer service; Marc Oliver Sommer
Share a link: https://casecent.re/p/21544
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Abstract

This is part of a case series. The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarises strategic options for sustainability and further growth from a top management perspective.
Location:
France
Industry:
Media retailing (book club)
Other setting(s):
1998-2001
Teaching note
-
Reference no. 302-200-8
Subject category: Strategy and General Management
Authors: Claudia Loebbecke (University of Cologne)
Published by: INSEAD
Originally published in: 2003
Version: 06.2015
Revision date: 5-Apr-2016
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. 302-200-1
Subject category: Strategy and General Management
Authors: Claudia Loebbecke (University of Cologne)
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 5-Apr-2016
Length: 21 pages
Data source: Field research
Topics: Strategy; Media; Business model; Commitment business; Retailing; Management; Industry and business analysis; Customer service; Marc Oliver Sommer
View full details

About

Abstract

This is part of a case series. The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarises strategic options for sustainability and further growth from a top management perspective.

Settings

Location:
France
Industry:
Media retailing (book club)
Other setting(s):
1998-2001

Related

Teaching note
-
Reference no. 302-200-8
Subject category: Strategy and General Management
Authors: Claudia Loebbecke (University of Cologne)
Published by: INSEAD
Originally published in: 2003
Version: 06.2015
Revision date: 5-Apr-2016
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. 302-200-1
Subject category: Strategy and General Management
Authors: Claudia Loebbecke (University of Cologne)
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 5-Apr-2016
Length: 21 pages
Data source: Field research
Topics: Strategy; Media; Business model; Commitment business; Retailing; Management; Industry and business analysis; Customer service; Marc Oliver Sommer
View full details