Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: INSEAD
Originally published in: 2002
Version: 06.2015
Revision date: 05-Apr-2016

Abstract

This is part of a case series. The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarises strategic options for sustainability and further growth from a top management perspective.
Location:
Other setting(s):
1998-2001

About

Abstract

This is part of a case series. The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarises strategic options for sustainability and further growth from a top management perspective.

Settings

Location:
Other setting(s):
1998-2001

Related