Product details

The case talks about the leadership style of Jack Welch, ex-Chairman and CEO of General Electric (GE). Jack Welch joined GE in 1960, and was named the CEO in 1981. In the initial years as CEO, Jack Welch initiated a restructuring plan which included massive job cuts, positioning the various businesses as number one or number two in the respective segments, and selling off unprofitable ones. He dismantled the 29 layers of hierarchy and made GE an informal company. The case also throws light on some of the other important aspects of Jack Welch''s strategies like Six Sigma, globalisation, boundary less organisation etc. The case is intended for MBA/PGDBM level students as a part of the entrepreneurship and leadership curriculum. From the case, students are expected to understand the leadership style of Jack Welch. They are expected to understand the various strategies of Jack Welch that transformed GE into the most valuable company in the world. At the end of the discussion, students are also expected to understand how Jack Welch used concepts like boundary less organisation, Six Sigma and differentiation in GE.