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Abstract

This is the first of a two-case series (402-009-1 and 402-010-1). Mike Parton took over as CEO of troubled telecommunications equipment manufacturer, Marconi in September 2001. In an industry that was overall in steep decline, Marconi was a company burdened by an embedded culture, crippled under its debt burden, and, losing money at a phenomenal rate. After enjoying years of prosperity, and some well-regarded leaders, it was difficult for people to accept the new reality and face the required changes. Parton set out a plan and a direction to turn Marconi around and develop a management team to help him do so. The case describes key elements of his approach - strategic, organisational and cultural - and the convening of a conference with his top 100 managers to launch and motivate this agenda. In doing so, Parton''s change agenda is put to test, as well as the future survival of the company. The case can be used to address issues such as: (1) the leadership of change; (2) crisis management; (3) management teambuilding; (4) implementing a change agenda, incorporating both ''hard'' and ''soft'' elements; and (5) managing individual emotions and reactions to change. The video ''The Men who Broke Marconi'' produced by The Money Programme (BBC, 2001) would provide a valuable backdrop to the case.
Location:
Industry:
Size:
GBP5 billion in revenues, 25,000 employees
Other setting(s):
2002

About

Abstract

This is the first of a two-case series (402-009-1 and 402-010-1). Mike Parton took over as CEO of troubled telecommunications equipment manufacturer, Marconi in September 2001. In an industry that was overall in steep decline, Marconi was a company burdened by an embedded culture, crippled under its debt burden, and, losing money at a phenomenal rate. After enjoying years of prosperity, and some well-regarded leaders, it was difficult for people to accept the new reality and face the required changes. Parton set out a plan and a direction to turn Marconi around and develop a management team to help him do so. The case describes key elements of his approach - strategic, organisational and cultural - and the convening of a conference with his top 100 managers to launch and motivate this agenda. In doing so, Parton''s change agenda is put to test, as well as the future survival of the company. The case can be used to address issues such as: (1) the leadership of change; (2) crisis management; (3) management teambuilding; (4) implementing a change agenda, incorporating both ''hard'' and ''soft'' elements; and (5) managing individual emotions and reactions to change. The video ''The Men who Broke Marconi'' produced by The Money Programme (BBC, 2001) would provide a valuable backdrop to the case.

Settings

Location:
Industry:
Size:
GBP5 billion in revenues, 25,000 employees
Other setting(s):
2002

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