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Case
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Reference no. 402-015-1
Authors: A Mukund; K Subhadra
Published by: IBS Center for Management Research
Published in: 2002
Length: 12 pages
Data source: Published sources

Abstract

The case examines the entrepreneurial and leadership skills of Michael Dell, the CEO and Chairman of leading on-line PC retailer Dell. Michael''s interests and business ventures during his school days and his entry into the computer business are explored in detail. His leadership skills and their contribution to Dell''s success have also been studied. The case also throws light on some of the criticisms levelled against Michael Dell. Students are expected to understand; (1) the various aspects of Michael Dell''s entrepreneurial abilities; (2) Michael Dell''s leadership style and how it helped Dell computers attain the number one position in the PC industry against heavy odds and industry heavyweights; (3) the various strategies adopted by Michael Dell for creating a work environment and culture that helped Dell gain a competitive edge over other companies; and (3) the implications of the low cost strategy adopted by Michael Dell and its impact on the PC industry. The case is intended for MBA/PGDBM level students as a part of the human resource management/organisational behaviour curriculum.
Location:
Industry:
Size:
Large
Other setting(s):
1984-2001

About

Abstract

The case examines the entrepreneurial and leadership skills of Michael Dell, the CEO and Chairman of leading on-line PC retailer Dell. Michael''s interests and business ventures during his school days and his entry into the computer business are explored in detail. His leadership skills and their contribution to Dell''s success have also been studied. The case also throws light on some of the criticisms levelled against Michael Dell. Students are expected to understand; (1) the various aspects of Michael Dell''s entrepreneurial abilities; (2) Michael Dell''s leadership style and how it helped Dell computers attain the number one position in the PC industry against heavy odds and industry heavyweights; (3) the various strategies adopted by Michael Dell for creating a work environment and culture that helped Dell gain a competitive edge over other companies; and (3) the implications of the low cost strategy adopted by Michael Dell and its impact on the PC industry. The case is intended for MBA/PGDBM level students as a part of the human resource management/organisational behaviour curriculum.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1984-2001

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