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Case
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Reference no. 402-032-1
Published by: China Europe International Business School
Published in: 2002
Length: 11 pages
Data source: Field research

Abstract

This is the second of a two-case series (402-031-1 and 402-032-1). This case is the continuation of case (A). It describes the actions taken by the new general manager of Emerson Suzhou after one year in the position. The new GM has to face many problems of communication and misunderstanding among the American and Chinese managers. The new GM takes the necessary actions in order to improve the communication and trust among his people.
Location:
Industry:
Size:
Large
Other setting(s):
2002

About

Abstract

This is the second of a two-case series (402-031-1 and 402-032-1). This case is the continuation of case (A). It describes the actions taken by the new general manager of Emerson Suzhou after one year in the position. The new GM has to face many problems of communication and misunderstanding among the American and Chinese managers. The new GM takes the necessary actions in order to improve the communication and trust among his people.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2002

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