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Subject category: Marketing
Authors: A Mukund
Published by: IBS Center for Management Research
Published in: 2002
Length: 8 pages
Data source: Published sources

Abstract

The entry of Baron Electronics was a significant milestone in the evolution of the Indian consumer electronic goods market. With its innovative marketing strategies, the company radically changed the way the market had been functioning. The case study examines how Baron managed to succeed inspite of severe competition. The case is intended to help students comprehend the modus operandi of Baron Electronics to make a success of the brands it marketed. The case is intended for MBA/PGDBM level students for the marketing electives, marketing fundamentals, strategic marketing course.
Location:
Industry:
Size:
Large
Other setting(s):
1995-2000

About

Abstract

The entry of Baron Electronics was a significant milestone in the evolution of the Indian consumer electronic goods market. With its innovative marketing strategies, the company radically changed the way the market had been functioning. The case study examines how Baron managed to succeed inspite of severe competition. The case is intended to help students comprehend the modus operandi of Baron Electronics to make a success of the brands it marketed. The case is intended for MBA/PGDBM level students for the marketing electives, marketing fundamentals, strategic marketing course.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1995-2000

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