Product details

This is the third of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of Johnson & Johnson as a global leader in the manufacture and supply of health care products and related services for the consumer, pharmaceutical, and professional markets. The case highlights how the corporate belief system based on responsibility to employees, communities, and shareholders, and a winning strategy have placed Johnson & Johnson among the best performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.