Product details

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Subject category: Marketing
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002

Abstract

This is the fourth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of Manpower as a global leader in employment services, including; (1) temporary staffing; (2) employee training and testing; and (3) contract services. The case highlights how the intensely service-oriented business strategy has enabled the company to respond to changing market demand and become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.
Location:
Size:
USD10.5 billion sales
Other setting(s):
1999

About

Abstract

This is the fourth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of Manpower as a global leader in employment services, including; (1) temporary staffing; (2) employee training and testing; and (3) contract services. The case highlights how the intensely service-oriented business strategy has enabled the company to respond to changing market demand and become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.

Settings

Location:
Size:
USD10.5 billion sales
Other setting(s):
1999

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