Product details

This is the fifth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of Medtronic, a world leader in medical devices for cardiac, neurological, spinal, and vascular therapeutic areas. Medtronic began in Minneapolis, Minnesota, in 1949 in a small garage and within some 50 years grew to a $4 billion global company with 22,000 employees serving 120 countries. Medtronic is the market leader in cardiac rhythm management (pacemakers). The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.