Product details

This is the sixth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of Millipore as a global leader in purification products specialising in two business segments: biopharmaceutical and research, and microelectronics. The case highlights how the global corporate focus on customer satisfaction, employee participation, and technological excellence has enabled the company to capture and maintain lead market share worldwide and to become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.