Product details

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Subject category: Marketing
Published by: Babson College
Originally published in: 2002
Version: 2 January 2002

Abstract

This is the eighth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of ServiceMaster as a global leader serving ten million customers in some 40 countries, specialising in consumer and management services. ServiceMaster brands include some of the most recognised and trusted names in their respective industries, among them TruGreen-Chemlawn, Furniture Medic, and Rescue Rooter. The case highlights how the corporate culture based on the founder''s religious beliefs has enabled ServiceMaster to become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.
Location:
Industry:
Size:
USD4.7 billion sales
Other setting(s):
1999

About

Abstract

This is the eighth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of ServiceMaster as a global leader serving ten million customers in some 40 countries, specialising in consumer and management services. ServiceMaster brands include some of the most recognised and trusted names in their respective industries, among them TruGreen-Chemlawn, Furniture Medic, and Rescue Rooter. The case highlights how the corporate culture based on the founder''s religious beliefs has enabled ServiceMaster to become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.

Settings

Location:
Industry:
Size:
USD4.7 billion sales
Other setting(s):
1999

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