Subject category:
Marketing
Published by:
Babson College
Version: 2 January 2002
Length: 6 pages
Data source: Published sources
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Abstract
This is the eighth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of ServiceMaster as a global leader serving ten million customers in some 40 countries, specialising in consumer and management services. ServiceMaster brands include some of the most recognised and trusted names in their respective industries, among them TruGreen-Chemlawn, Furniture Medic, and Rescue Rooter. The case highlights how the corporate culture based on the founder''s religious beliefs has enabled ServiceMaster to become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.
About
Abstract
This is the eighth of an eight-case series (502-010-1 to 502-017-1). This case provides an overview of ServiceMaster as a global leader serving ten million customers in some 40 countries, specialising in consumer and management services. ServiceMaster brands include some of the most recognised and trusted names in their respective industries, among them TruGreen-Chemlawn, Furniture Medic, and Rescue Rooter. The case highlights how the corporate culture based on the founder''s religious beliefs has enabled ServiceMaster to become one of the top performing companies in its sector. Case material comes from public information sources. The case is suitable for graduate MBA and executive level courses in strategy, marketing, customer focus, market orientation, and customer service strategy. The eight short cases are meant to be read together.