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Case
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Reference no. 502-019-1
Subject category: Marketing
Authors: Peter J M Forte (ESCEM)
Published in: 2002
Length: 13 pages
Data source: Field research

Abstract

Loire Vacances Ltd, a small holiday property rental company which owns two houses in the Loire valley region of France, has established itself in its local market as an agent providing English language reservation and promotion services to local householders. The company is seeking to increase profits by widening the scope of its business to property management and sales.
Location:
Industry:
Size:
Small
Other setting(s):
2002

About

Abstract

Loire Vacances Ltd, a small holiday property rental company which owns two houses in the Loire valley region of France, has established itself in its local market as an agent providing English language reservation and promotion services to local householders. The company is seeking to increase profits by widening the scope of its business to property management and sales.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2002

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