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Case
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Reference no. 502-031-1
Subject category: Marketing
Published by: London Business School
Published in: 2002
Length: 12 pages
Data source: Published sources

Abstract

This case examines the strategic challenges faced by Volkswagen''s CEO Dr Ferdinand Piech in 1993, and in particular how he should attempt to turn around the troubled US and Canadian operations. It raises issues of global strategy, subsidiary autonomy, and regional integration.
Location:
Industry:
Size:
Large
Other setting(s):
1990-1992

About

Abstract

This case examines the strategic challenges faced by Volkswagen''s CEO Dr Ferdinand Piech in 1993, and in particular how he should attempt to turn around the troubled US and Canadian operations. It raises issues of global strategy, subsidiary autonomy, and regional integration.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1990-1992

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