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Volkswagen in North America
Case
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Reference no. 502-031-1
Subject category: Marketing
Authors: Julian Birkinshaw (London Business School (LBS)); Laura MacLellan (London Business School (LBS)); Warren Ritchie (London Business School (LBS))
Published by: London Business School
Published in: 2002
Length: 12 pages
Data source: Published sources
Topics: Strategy; Multinational; Reorganisation
Share a link: https://casecent.re/p/21603
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Abstract

This case examines the strategic challenges faced by Volkswagen''s CEO Dr Ferdinand Piech in 1993, and in particular how he should attempt to turn around the troubled US and Canadian operations. It raises issues of global strategy, subsidiary autonomy, and regional integration.
Location:
North America
Industry:
Automobile
Size:
Large
Other setting(s):
1990-1992
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Abstract

This case examines the strategic challenges faced by Volkswagen''s CEO Dr Ferdinand Piech in 1993, and in particular how he should attempt to turn around the troubled US and Canadian operations. It raises issues of global strategy, subsidiary autonomy, and regional integration.

Settings

Location:
North America
Industry:
Automobile
Size:
Large
Other setting(s):
1990-1992

Related

Sorry, this product has no related items.