Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 502-034-1
Subject category: Marketing
Authors: A Mukund
Published by: IBS Center for Management Research
Published in: 2002
Length: 6 pages
Data source: Published sources

Abstract

The case intends to give a detailed insight into the reasons behind the success of the Tanishq venture. The branded jewellery line from Titan Industries was not very successful when launched in 1995. The case examines in detail the measures adopted by the company to correct its mistakes. The case is so structured as to enable students to understand the importance of proper product designing and distribution in the branded jewellery business. The students should also understand how a focus on attaining competitive advantages, enhancing customer satisfaction and innovative marketing techniques can help a company tide over the obstacles in its way. The case is aimed at the MBA/PGDBA students as part of the marketing curriculum.
Location:
Industry:
Size:
Large
Other setting(s):
1995-2000

About

Abstract

The case intends to give a detailed insight into the reasons behind the success of the Tanishq venture. The branded jewellery line from Titan Industries was not very successful when launched in 1995. The case examines in detail the measures adopted by the company to correct its mistakes. The case is so structured as to enable students to understand the importance of proper product designing and distribution in the branded jewellery business. The students should also understand how a focus on attaining competitive advantages, enhancing customer satisfaction and innovative marketing techniques can help a company tide over the obstacles in its way. The case is aimed at the MBA/PGDBA students as part of the marketing curriculum.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1995-2000

Related