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Case
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Reference no. 502-035-1
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); D Sirisha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2002
Length: 8 pages
Data source: Published sources
Topics: Domino's; Pizza Hut; Localisation strategies of pizza chains in India; Pricing by pizza chains in India; Brand building by pizza chains in India
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Abstract

The case gives an overview of the competition in the Pizza market. The case focuses on the two big US pizza chains, Domino''s and Pizza Hut. The case discusses the various strategies - positioning, pricing, promotional, advertising, and expansion - adopted by both chains to garner a bigger share of the pizza market in India. From the case, students are expected to understand and analyse the various strategies of the major Pizza players in India. They are also expected to analyse the reasons behind the success of Domino''s and Pizza Hut in India. The case is intended for MBA/PGDBM level students as a part of the marketing curriculum.
Location:
India
Industry:
Fast food
Size:
Large
Other setting(s):
1996-2001
Teaching note
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Reference no. 502-035-8
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); D Sirisha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2002
Length: 5 pages
View full details

About

Abstract

The case gives an overview of the competition in the Pizza market. The case focuses on the two big US pizza chains, Domino''s and Pizza Hut. The case discusses the various strategies - positioning, pricing, promotional, advertising, and expansion - adopted by both chains to garner a bigger share of the pizza market in India. From the case, students are expected to understand and analyse the various strategies of the major Pizza players in India. They are also expected to analyse the reasons behind the success of Domino''s and Pizza Hut in India. The case is intended for MBA/PGDBM level students as a part of the marketing curriculum.

Settings

Location:
India
Industry:
Fast food
Size:
Large
Other setting(s):
1996-2001

Related

Teaching note
-
Reference no. 502-035-8
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); D Sirisha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2002
Length: 5 pages
View full details